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AI for Flooring Contractors

Three bids go out. The fastest reply wins.

Homeowners gather 3+ quotes on a $5K–$15K floor and go with the contractor who answers first. While you're on your knees laying tile, Stakd answers every estimate call, captures the scope, and books the in-home measure.

Built for flooring. Custom-trained on your materials and pricing.

The problem

The crew's on the floor. The phone's in voicemail.

A homeowner pricing a new hardwood floor calls four contractors in one afternoon. Your sander is running, your phone's in the truck, and the call rolls to voicemail. They don't leave one — they book a measure with whoever picked up. That's an $8K job gone before you knew it rang.

$8K

typical install / refinish job a missed call costs you

3+

contractors a homeowner calls — the first to answer usually wins

78%

of customers buy from the company that responds first

Stakd answers every estimate call in 1 ring.

Sounds human. Asks for rooms, square footage, and material. Books the in-home measure. Even when you're mid-install.

What it does

Built to win the bid.

Answers every lead

1-ring pickup on calls, texts, and web forms. Sounds like a real flooring estimator. Knows hardwood, LVP, tile, and carpet — and install vs refinish.

Books the in-home measure

Qualified homeowners get a measure slot, a confirmation text, and a reminder. Captures rooms, rough square footage, and material so you walk in knowing the scope.

Follows up on open bids

Quote sent but no answer? Stakd texts and calls the homeowner on your schedule — politely, persistently — so live bids don't go cold while you're on a job.

The math

What slow follow-up costs a flooring shop

Every call you miss is a job your competitor books instead.
Recover even a fraction — and Stakd pays for itself.

How much you'd actually recover depends on your call volume, prices, and close rate. Run your real numbers below — conservative assumptions, no inflated promises.

How we set it up

Three steps. We do all the work.

STEP 1

30-min discovery call

We learn your materials, your service area, your price-per-square-foot ranges, and how you run measures and bids.

STEP 2

We build your flooring AI

Custom-trained on YOUR shop. Plugged into your phone, web form, and calendar. Tested on real estimate scenarios end-to-end.

STEP 3

You're the fastest bid in town

Every estimate call answered. Every measure booked. Every open bid followed up. While your crew stays on the floor.

Pricing

Every quote is custom. Here's why.

A solo installer doing 15 estimates a month needs a different setup than a shop running three crews and 200 leads. We don't pretend otherwise.

Lead volumeMore estimate requests = bigger build.
ChannelsCalls, web forms, text, Instagram — pick what fits.
IntegrationsYour CRM and measure calendar — we wire it in.
Build complexityInstall vs refinish flows, multi-crew routing, etc.
Most clients pay back the investment in 30–60 days. No contracts. 30-day money-back.
Flooring questions

Everything you need to know.

Yes — that's the whole point. When a homeowner calls or fills out your form, the AI asks the questions your estimator would: which rooms, roughly how many square feet, what material they're leaning toward (hardwood, LVP, tile, or carpet), and whether it's new install or a refinish over existing floors. It qualifies the job, then books the in-home measure straight onto your calendar with a confirmation text. You walk into the appointment already knowing the scope.

That's exactly when you lose bids. You're laying tile or running a sander and can't hear your phone, so the call goes to voicemail — and most homeowners don't leave one, they just dial the next flooring company on their list. The AI answers every call on the first ring while your crew stays on the floor, captures the lead, and books the measure. You finish the job, check your calendar, and there's a new estimate already scheduled.

On a $5K–$15K floor, homeowners line up three or more contractors and a huge share of them go with whoever responds first and makes it easy. When your competitor's call goes to voicemail and yours gets answered instantly — with a real conversation and a measure already on the calendar — you're the one they remember. Speed-to-lead is the single biggest lever on close rate in flooring, and the AI makes you the fastest every time.

Yes. We train the AI on your specific services, so it knows to ask the right follow-ups. A refinish-vs-install question changes the whole conversation — sand-and-refinish on existing hardwood is a different scope, timeline, and price than tearing out carpet and installing LVP. The AI flags it, captures the detail, and routes it correctly so you're not driving across town for a job that isn't a fit.

Yes. We integrate with JobNimbus, Jobber, Housecall Pro, Markate, and most other tools flooring contractors use to run estimates and jobs. The AI books the in-home measure directly into your calendar and drops the lead details into your CRM, so your office sees every appointment and every scope note in the same place they already work.

We typically have flooring contractors live in days — every system is 100% custom-built for your business. We train the AI on your materials, your service area, your price-per-square-foot ranges, your install-vs-refinish process, and how you like measures scheduled. You review and approve, then we flip the switch. Most owners are surprised how natural it sounds on the very first test call.

Then it's even more important. You're paying for every flooring lead — and on shared lead platforms that same homeowner went to three other contractors at the same time. If your call goes to voicemail while a competitor answers, you paid for that lead and handed it away. The AI answers and books every paid lead instantly, so you stop burning ad spend on jobs you never had a chance to close.

Pricing is custom based on your lead volume, which channels you want covered, and the size of your operation. We don't publish one-size-fits-all pricing because a solo installer doing 15 estimates a month needs a different build than a shop running multiple crews. Book a free demo and we'll quote your build. On a single recovered $8K hardwood job, most flooring contractors cover the system many times over.

See it on your business

Watch the AI work a real flooring lead

Play the homeowner pricing a new hardwood floor and watch our AI capture the rooms, square footage, and material — then book the in-home measure, live, in under a minute.

Try the flooring demo →

Keep reading

Stop losing bids to slow callbacks

Be the contractor who answered first.

Book a free 30-min call. We'll show you a live demo and quote your flooring AI build.

Free. No credit card. No sales call.